


Issues With Email Deliverability? Try Following These Steps
The following was posted on a Facebook Group: We need help on a system email delivery issue we have, wondering if any of you have solved this. We’re an automated webinar solution. Our customers are webinar hosts, and their customers sign up for webinars which they...
Looking To Hire Talented Software Engineers? Here Are Ten Sure Fire Ways To Make Your Company Repulsive
1. Write A Generic Job Description Have the hiring Manager throw together a laundry list of “required skills.” Then, have the Recruiter or HR Specialist copy and paste these as a “Job Description.” The more required skills the merrier! 2....
Software Development Is NOT Like Digging A Ditch
Lately, I’ve seen a lot of discussion about the cost of Software Development. It is troubling to see how many aspects are being missed. People equate Software Development with “done” or “not done” tasks like digging a foundation for a...
Marketing To Everyone Is Marketing To No One
Over the years, I’ve seen a lot of people try to market to “everyone.” That is going to be an expensive and extremely tough challenge. In your business, you need to have a specific “customer avatar” you help solve his or her problems. You...