Over the years, I’ve seen a lot of people try to market to “everyone.” That is going to be an expensive and extremely tough challenge.

In your business, you need to have a specific “customer avatar” you help solve his or her problems. You need to be very specific. The following video from Eben Pagan is a great start:

I’ve created a Customer Avatar Mindmap for you to use in FreeMind. To get started, complete the following steps:

1.  Download FreeMind from SourceForge.

2. Download my Customer Avatar Creation Mindmap here.

3. Unzip the customer-avatar.zip.

4. Open customer-avatar.mm in FreeMind.