Marketing To Everyone Is Marketing To No One
Over the years, I’ve seen a lot of people try to market to “everyone.” That is going to be an expensive and extremely tough challenge. In your business, you need to have a specific “customer avatar” you help solve his or her problems. You...
How Do I Patent My Software Idea?
The question of patenting a software has come up many times over the past 25 years I’ve been in the Technology industry. I’m going to cut to the chase… In general, I would recommend not seeking a Patent. Here’s why: Patenting software is a very...
